Identity and Bussiness cards for Bumayé, a co-working community of creative professionals focused in project management and co-creation.
The word Bumayé comes to be the spanish translation of the 'Ali, Bomaye' chant, a term from one of the most iconic catchphrases in the world of boxing in the Lingala language of central Africa, from an enthusiastic crowd in Kinshasa, host to Muhammad Ali’s championship fight with George Foreman in 1974 in historic boxing event that pitted the undefeated world heavyweight champion George Foreman against challenger Muhammad Ali.
Both the naming and the graphic image for BUMAYÉ, come from the same concept of strength and struggle, focused on the creation of ideas from a collective spirit.
Project done in 2013, in collaboration with Miniature Films.
Naming and Art Direction by Miniature Films.
Printed and photographed by L'Automàtica.
